Sausalito Art Festival is a prestigious art festival that attracts a lot of people to the Bay Area once a year.
The design aims to:
1. Attract people’s attention from a variety of background and age ranges.
2. Provide informational details.
The logo is a fun canvas depicting an abstract smiling face. The typeface has been customized for this event. The illustration shows a sky full of colors to evoke ﬁreworks during festivals. The colors are strong tonalities that create uniqueness in imagery identiﬁcation. The boat is also a fun accent to emphasize the beautiful location in the city of Sausalito by the water. The birds in the background symbolize freedom as a state of being. This design solution is a combination of campaigns and a postcard and a mug.
Print campaigns & branding
Modarte is a magazine about fashion art with a catchy Italian name. The content is enticing. It aims:
1. To exude a modern touch.
2. To attract an audience of age range (16-45).
It depicts fashion products and stories of designers. In this speciﬁc issue the content is about D&G, Prada, Oliviero Toscano. This issue is a tribute to the Italian artistic genius. The spreads display products for sales and models in a layout that is playful and incredibly colorful to express the unpredictability of the fashion creative energy. The brand name of the magazine is Modarte, Italian for Fashion art in one word. The magazine appeals to all genders, hence the choice of a man or a woman as readers.
Lello is a modern brand based on a modern expressionism primary colors based. It aims to create:
1. A look and feel that embraces the theme “modern acceptance of the passing of time”
2. An easy to remember and fun illustration to add to textiles, stationary products and other everyday items.
Lello is brand that embraces the modern times. It creates a lot of unique illustrations. The presented illustration is part of the line “year 2018”. It expresses a modern human being ﬂowing through time. The time is being represented by the pendant balls knocking against each others reminding human beings that time goes by fast. The curvy line enveloping the abstract being and the time concept is the acceptance of this modern life ﬂowing easily (smooth lines) as we accept the passing of time. Products are meant to enter everyday life of people and functioning as reminders of time going by. On display are: towels, a shirt ad on an urban wall, a zip bag, a shopping bag, a pencil case and a travel container. Everyday items to connect with the power of an illustration emotionally speaking to the user creating strong emotions.
Branding & packaging
Rainbow jewelry oﬀers a mix of jewelry products that are 3D printed and also hand fabricated.
It aims to:
1. Deliver modern, colorful and bold jewelry creations.
2. Empower women embracing their beauty.
Rainbow jewelry loves to connect women with their free and intuitive spirited selves creating products highly distinguishable. The logo expresses uniqueness, intuition and movement with the choice of an abstract face with three eyes and a fun combination of rainbow like colors. The addition of a third eye wants to emphasize the intuitive connection that women naturally have and remind women globally to connect to it through bold color usage. The jewelry designs itself want to inspire women to feel good from the inside out wearing empowering products.
Corporate Identity (brand logo and naming, invoice, letterhead, business card, envelope).
Buongiorno is a new and modern Italian restaurant in Rome. This restaurant is an opportunity to attract locals and foreigners.
It aims to create:
1. A look and feel that embraces the concept of a modern culinary hub in the eternal city.
2. An easy to remember fun brand.
Buongiorno means Good Morning in Italian. It is a restaurant name. The original display typeface can be used for print campaigns and for branding. The design is an abstract representation of two people depicted in a movement like action. The image wants to embrace the idea of having a meal as part of healthy connecting with others. Eating is an activity that Italians use to connect emotionally, so this is an invite to reach out to others and experience traditional food recipes in our contemporary world. The color choices of yellow and blue tones express the look and feel of year 2019. The yellow color represents logic and the blue feelings. The restaurant name is displayed on the store window in a fun manner. The restaurant name can be read using the color code (light/dark) on purpose shown on diﬀerent lines. The brand is also used in the typical Italian espresso coﬀee cups giving customers a visual opportunity to associate the strong taste of the coﬀee with the bold color choice of the brand. The restaurants also provides branded to go bags; this choice invites foreigners in as they are used to “to go” choices. Buongiorno also chooses to advertise in magazines, so a printed ad is showcased. As part of a modern and organized restaurant staff rules are kept in a branded binder.
1. Developing print campaigns.
2. Creating a modern illustration of the product.
Italian products are hot, and the chosen design solution emphasizes illustration design skills in connection to my cultural background. There is a selection of two color choices for the displayed vespa illustration product. The tagline have been editorially chosen with attention to making a connection with what Italy is known for, unique design beauty and style. Typographic choices reflect simplicity and match the color scheme of the product being presented. There are print ads displayed in various billboard to emotionally connect the everyday walker to their inner sense of beauty expressed by this product.
Coco digital design is a composition to present the popular Pixar movie.
1. Develop a webpage, mobile device, tablet device and a billboard mockup;
2. Create a modern & colorful presentation.
Product Concept and Design Solution
There are many themes voiced in the movie Coco. I decided to emphasize the friendship with a stray & loyal dog Dante. Also depicted the main character fully embracing his musical gift and passion for playing the guitar. The layout with the desktop view wants to present the desktop website in a modern home to contrast the movie theme of old traditions entering everyday’s life. The billboard display is again a repetition of the modern life with the careful choice of a minimalist background that focalizes all attention on the movie composition. Also selected a woman as a viewer to connect with the theme of the movie showing traditions passed on women down from generation to generation. Also display of the mobile browser version of it.
This is a redesigned website for the Italian musical band Negramaro. The website leverages bold colors. It is hand coded using HTML 5. It is displayed in the desktop, tablet, mobile and watch view.